With over 450 million users and still growing, Facebook has become a very important communication medium, both personally and professionally. You may ask how do you use Facebook to promote your business or you may be looking for that next great position or you want to get more people to your fund raising event. Facebook presents three great (and FREE) ways to do that.
To promote your business:
Now known as an “Official Page” or business fan page, this is where you can select the categories that best describes the type of business. Are you running for office? Select “Public Figure.” The benefits to these pages is they are indexed by the major Internet search engines such as Google, Bing, Yahoo etc. and keywords in the text are visible to them. Plus, you do not need to be a registered Facebook user to the see the page. In order to “Like” the page you do need to be a registered Facebook user. There can be an unlimited amount of Fans to a business and it is the lowest cost advertising around because it is totally free. When you post on your business page, the profile picture is the business logo so anyone designated as an administrator can post as the business. Once posted, your message will appear on the wall of all of your fans personal pages. What is important about this is a fan of your business doesn’t have to be one of your Facebook friends.
To promote an event or specific interest:
If you want to start a Kayaking club and get people interested; a group page is a great way to do it. Group pages distinguish themselves from business pages because everyone posts (including the page administrators) as their personal profile picture. Group pages allow you to directly email all of the members through Facebook and import outlook contacts. Business pages do not have Facebook email capability and outlook contacts can be imported only for events.
To easily connect with your friends:
This is where your personal profile page comes in. A Facebook friend is different from a business fan or a group member because ideally you should know them. It is here where you share your vacation photos, reconnect with your High School classmates and speak out about that wonderful restaurant. Facebook actively discourages using a personal profile page to promote your business and it is good etiquette to talk professionally on the business page and personaly on the personal page.
At Your Service Business Consulting can help sort out this powerful medium and design business pages that can take your Facebooking to the next level.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment