Sunday, June 22, 2008

DO YOU KNOW WHO YOUR ACCOUNTS ARE?

You are in business, you have clients, people are calling so you may say, and I have it knocked. Without an account management plan you could be losing out on a lot of potential revenue. Most businesses models are reactive. You spend money on marketing, people call; you take their order and deliver the product. Then the customer contact ends until the next time they need your product or service. Imagine if you knew who your customer does business with, what time of the year they buy products and from where, what are your customer’s target markets, marketing plans and growth plans. That would make it easy to see how your products and services fit into those plans and you could make proactive recommendations as opposed to taking orders. Now you are helping your customer’s take out the headaches of their buying decisions and making them very loyal to your company in the process because you have taken the time out to get to know them and their needs. When it is time to ask for referrals, your customers are going to rave about your customer service all because you had a proactive account management plan in place. Don’t know where to start, I can help you with all facets of learning your business and working with your accounts developing an organized proactive profile on your customers so you will be calling them to remind them about their next big order and no longer waiting by the phone for them. As always consultations are free and you can take the next step to more revenue, have no employee headaches and have more fun with your business this summer.